Client Email Templates for CAS Launch

We recommend adapting the following 3 emails for your firm. Each email is typically spaced a week apart in sending to your clients.

Email Templates

Client-Facing Email Templates

Download, edit, and send our free word email templates to prepare your clients for your CAS launch.

Email 1:
Introduce Upcoming Advisory Services to Clients

This email prepares clients for upcoming CAS services, introducing AI-driven insights and dashboards. It should be sent 4–8 weeks before launch to build awareness and anticipation.

Email 2:
Prepare Clients for New Pricing Plans with Existing Services + CAS

This email begins to introduce all-inclusive pricing and highlights the client benefits for the new programs. It should be sent 3 to 4 weeks before launch and 2 weeks before sharing the specific pricing of new packages.

Email 3:
Invite Clients to New CAS Portals and Share Pricing Options

Coming soon.

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You’re More Than Taxes

Calculate Your CAS Revenue

Accounting firms cannot miss the Growing CAS Movement 

Client advisory services is the most aggressively growing new service line in the accounting sector. Firms struggle to remain competitive or grow without offering these services to clients.

$17,000 to $24,000

Earn $17,000 to $24,000 in annual engagement value per client with CAS + tax.

$280K

Boost staff productivity to $280K average annual revenue from advisory services—far exceeding typical tax‐only revenue.

$70B

Become part of the 70 billion dollar market of CAS revenue attributed to accounting firms. 

30%

Join the 30% YoY growth average for CAS revenue lines at firms.